Community
Fight Back
Casual attackers may eventually get bored and move on, but like all bullies, they will also often revisit previous victims, and even if they don't, they are likely to pick new ones. If you have been attacked:
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Find support. Being targeted is frightening and wearying, particularly if you belong to one of the many groups that are targeted in real life as well as online. Let family, friends, and colleagues know what is happening so that they can support you. They may also be able to offer advice if they have been in similar situations.
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Use anti-harassment apps like Block Party and document everything. Save emails and take screenshots of sites like Facebook and Twitter (in case attackers delete or alter material).
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Do not engage directly. Casual attackers are often seeking attention, so a direct response often encourages further attacks (and can draw attention from like-minded attackers).
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Report the attack. Social media sites have done everything they can to avoid legal accountability for online attacks, but companies and universities will usually take what steps they can once they know there is a problem. In the authors' experience, they are more inclined to take real action against the attacker if they believe that you might speak publicly about what has happened and thereby damage their reputation, so never agree to a non-disclosure agreement that would prevent you from doing so.
It's Not All About You
Our final rule brings us full circle to the first one. We don't just wear masks to prevent ourselves from becoming infected: we also wear them so that we will not infect others. Similarly, if you do not take precautions with online security then you are putting others at risk. Simple steps like putting passwords on PDFs that contain sensitive information can go a long way to deter attackers, in the same way that a sturdy-looking bike lock encourages would-be thieves to go after some other bike. And if you are compromised, let those affected know as soon as you can.
The only long-term way to improve everyone's online safety is to pressure politicians to strengthen liability legislation so that companies, universities, and other institutions have real incentives to take meaningful action. Cars and drugs are as safe as they are because their manufacturers are liable for negligence and harm. The sooner software companies and social media sites are liable as well, the safer all of us will be.